Tile Africa is a division of Norcros SA, which in turn is part of the International group Norcros Plc, a British based company listed on the London Stock Exchange.
The Story Begins
Our Tile Africa story began with the dream and entrepreneurial skill of one man, Mr Vincent Leonardi. Born in Italy, but immigrated to South Africa in 1956.
In those days he was the General Manager of the Victoria Hotel in Johannesburg, but the wider world of adventure called and this young man set off for Namibia where he spent 10 exciting years in the field of mineral exploration.
In 1971, he founded the Standard Concrete works where he started manufacturing and selling Terrazzo tiles and marble and cladding.
The first Tile Afrika showroom was opened in 1987. Other showrooms followed and Mr. Leonardi, very tuned into the European trends through his contact with Italy saw that there was a move towards porcelain tiles and he added these to the portfolio.
Prestigious products abounded including the first big project, Westgate shopping centre, Eastgate shopping centre, the cladding for Sun City and much more.
A very important relationship between Mr. Leonardi and Pick 'N Pay began in 1978 with the tiling of the Carltonville store and continues strongly to this very day.
This is a relationship built on trust and strong values and to date over one million square metres of tiles has been supplied to Pick N Pay. Amazingly, the terrazzo tiles in that very first store lasted for 29 years and were only replaced by porcelain tiles from Tile Africa in 2008.
Open to new ideas and innovation, Mr. Leonardi saw a gap for the supply of good quality tiles to the South African Market at bargain prices.
Mr. Leonardi spotted a building to buy, close to the large and successful Union Tiles and partnering with Sam Rego, the first Tile Afrika Cash and Carry store was opened in 1983.
In 2005 the new Tile Africa was born as Tile Africa became part of the Norcros family.
This brought in a new era in tiling and bathroom ware retail and of course our famous orange tangram.
As part of our 25th Anniversary in 2013, Tile Africa had a facelift, making the brand more current, more stylish and more approachable.
The Tile Africa logo has gone through an evolution.
The new logo, with rounded corners, softer edges and modern grey is easier on the eye and without a doubt more contemporary.
Our Commitment to Our People
We are committed to our people and we recognise our people as our most important asset.
We therefore align our human resource management initiatives and practices with our business strategy in order to ensure alignment of objectives and actions as well as enhanced productivity and optimal performance.
We are committed to be an employer of choice. In this respect our commitment to our people is evidenced through:
- People development
- A strategy of “promoting from within”
- A sound performance management process that enables people to grow and develop
- Sound and equitable HR practices
- Specific employee assistance schemes
- Tile Africa invests at least 1% of its annual payroll in training and development initiatives,
ranging from management development to Adult literacy programmes (ABET)
- The company is registered with the W&R SETA and complies with skills legislation requirements
- All Training and Development initiatives are in line with the business strategy and values
- We believe our people have the passion and motivation to help the company reach its full potential
Norcros Groundworks Academy
Norcros South Africa, consisting of tile and bathroomware retailer Tile Africa; adhesive manufacturer TAL and tile manufacturer Johnson Tiles launched the Groundworks Academy in 2013. The facility and programmes were developed to create and sustain a culture of learning within Norcros SA that will also encourage staff to offer excellent service to customers in stores.
The first Retail Programme ran in December 2013 and since then six additional programmes were completed successfully. The academy offers two Retail programmes, a Design Advisor programme for sales staff and a Management programme for branch and sales floor managers. However, the academy also caters to sister companies TAL and Johnson Tiles and therefore also offers Adult Basic Education and Training; learnership and skill programmes as well as customer training; legislated training; computer training and other short courses. The academy recently launched a Life skills program, learners will have the opportunity to learn basic life skills such as computer skills, managing personal finances, the business world,Workplace skills etc.
Through the academy, Norcros SA hopes to produce skilled and knowledgeable employees, and identify talent for future development.
Corporate Social Investment
Tile Africa is involved in a number of CSI initiatives, and is committed to helping in local projects and programmes where possible.
Corporate social investment can be defined as the company’s sense of responsibility towards to community and environment in which it operates. As such, Norcros SA aims to embrace this responsibility through consciously focusing on its impact on the environment, consumers, communities, stakeholders and other members of the public that can be considered as stakeholders in the business.
One way in which Norcros is embracing this social responsibility is by providing donations towards community development causes. These donations are made in the form of product that provides a tangible benefit.
Some recent projects include
- Building material donation to a school in the Sebokeng area. The learners of the school are mostly orphans. The school was in dire straits as to the physical facilities. As such, Norcros donated colourful and good quality tiles to refurbish the soup kitchen and toilet facilities.
- We donated a considerable amount of tiles and sanitary ware to a school in Mitchells Plain. The recipients of the donation are the children of the School.
- We also donated tiles to the refurbishment of a Cerebral Palsy Home in Soweto. The facility was in desperate need of refurbishment in order to supply in the basic needs of the children in their care.
With the Norcros Annual Charity Golf Day R50 000 was raised in aid of charity. These are the charities that received money from Norcros during December 2013.
Amadea Safe House
Received R10 000.00
Received R7 500.00
Edenvale Care Centre
Received R7 500.00
Received R10 000.00
Girls & Boys Town
Received R10 000.00
Quality:We aim to provide products of the highest quality to ensure that our customers have peace of mind on every purchase they make from us.
To this end we are proud suppliers of locally made Johnson Tiles which meet or exceed all local and international specifications on quality.
This is backed up by the market leaders in tiling installation, TAL, and our trained staff will assist in ensuring that the whole installation is a complete success. Our range of imported tiles and bathrooms are selected with the utmost care, and is subjected to rigorous quality inspections. Many of our ranges are made exclusively for Tile Africa.
Range:We have a range of which we are justifiably proud. Whether you are looking for local or imported; floor or wall tiles; ceramic, polished or glazed porcelain; or natural stone and slate, we have it.
Our bathroom range covers every style and a variety of prices, so whether you have a small bathroom project on a tight budget, or a larger space with specific ideas, we have what you are looking for.
Our taps and accessories ranges are sourced from the best local and international brands available.
Inspiration:Our stores feature bathroom displays put together by expert designers.
Come and view lifestyle displays where tiles, baths and taps have been selected to best demonstrate a range of options to give you a glimpse of your potential new home.
View tile displays where they have been combined in a myriad of ways with mosaics, borders, glass and natural stone to give you fresh new ideas for your own home.
Our Design Advisors are inspired to help you put together the look that you are after, and if you don’t yet know what that look is, a walk around our store will offer all the ingredients and inspiration for your own unique solution.
Service:Our staff are carefully selected for their passion to give you not just good service, but outstanding service.
They are fully trained in technical knowledge on the products in store, and can answer all your questions, and advise you on the best product for your particular job. Tiling and renovating can be challenging, and the choices difficult.
Our Design Advisors are there to guide you, inform you and make sure that the result is beautiful, within your budget, and beyond your expectations.
Come into store and experience for yourself the warm welcome of the Tile Africa promise.
Our home is your home
Our Mission, Vision & Values
Mission:To deliver fashionable tiles and bathroom ware solutions that our customers value.
Vision:To enchant our customers by providing a superior customer experience.
- We act with integrity and our actions are ethical and equitable.
- We focus on building great customer experiences.
- We forge strong relationships with customers, with each other and with suppliers.
- We encourage and support innovation.
- We react quickly & decisively to changes and challenges.
- We work to benchmark practices.
- We value, encourage and reward the talent, hard work and loyalty of our staff.