Tile Africa is a division of Norcros SA, which in turn is part of the International group Norcros Plc, a British based company listed on the London Stock Exchange. Our Tile Africa story began with the dream and entrepreneurial skill of one man, Mr Vincent Leonardi. Born in Italy, but immigrated to South Africa in 1956. In those days he was the General Manager of the Victoria Hotel in Johannesburg, but the wider world of adventure called and this young man set off for Namibia where he spent 10 exciting years in the field of mineral exploration.
In 1971, he founded the Standard Concrete works where he started manufacturing and selling Terrazzo tiles and marble and cladding. The first Tile Afrika showroom was opened in 1987. Other showrooms followed and Mr. Leonardi, very tuned into the European trends through his contact with Italy saw that there was a move towards porcelain tiles and he added these to the portfolio. Prestigious products abounded including the first big project, Westgate shopping centre, Eastgate shopping centre, the cladding for Sun City and much more.
A very important relationship between Mr. Leonardi and Pick 'N Pay began in 1978 with the tiling of the Carltonville store and continues strongly to this very day. This is a relationship built on trust and strong values and to date over one million square metres of tiles has been supplied to Pick N Pay. Amazingly, the terrazzo tiles in that very first store lasted for 29 years and were only replaced by porcelain tiles from Tile Africa in 2008.
As part of our 25th Anniversary in 2013, Tile Africa had a facelift, making the brand more current, more stylish and more approachable. The Tile Africa logo has gone through an evolution. The new logo, with rounded corners, softer edges and modern grey is easier on the eye and without a doubt more contemporary.
In 2005 the new Tile Africa was born as Tile Africa became part of the Norcros family. This brought in a new era in tiling and bathroom ware retail and of course our famous orange tangram.
Open to new ideas and innovation, Mr. Leonardi saw a gap for the supply of good quality tiles to the South African Market at bargain prices. Mr. Leonardi spotted a building to buy, close to the large and successful Union Tiles and partnering with Sam Rego, the first Tile Afrika Cash and Carry store was opened in 1983.
We are committed to our people and we recognise our people as our most important asset.
We therefore align our human resource management initiatives and practices with our business strategy in
order to ensure alignment of objectives and actions as well as enhanced productivity and optimal
We are committed to be an employer of choice. In this respect our commitment to our people is evidenced through:
Come into store and experience for yourself the warm welcome of the Tile Africa promise
Our home is your home