Our Story


Tile Africa is a division of Norcros SA, which in turn is part of the International group Norcros Plc, a British based company listed on the London Stock Exchange. Our Tile Africa story began with the dream and entrepreneurial skill of one man, Mr Vincent Leonardi. Born in Italy, but immigrated to South Africa in 1956. In those days he was the General Manager of the Victoria Hotel in Johannesburg, but the wider world of adventure called and this young man set off for Namibia where he spent 10 exciting years in the field of mineral exploration.

In 1971, he founded the Standard Concrete works where he started manufacturing and selling Terrazzo tiles and marble and cladding. The first Tile Afrika showroom was opened in 1987. Other showrooms followed and Mr. Leonardi, very tuned into the European trends through his contact with Italy saw that there was a move towards porcelain tiles and he added these to the portfolio. Prestigious products abounded including the first big project, Westgate shopping centre, Eastgate shopping centre, the cladding for Sun City and much more.

A very important relationship between Mr. Leonardi and Pick 'N Pay began in 1978 with the tiling of the Carltonville store and continues strongly to this very day. This is a relationship built on trust and strong values and to date over one million square metres of tiles has been supplied to Pick N Pay. Amazingly, the terrazzo tiles in that very first store lasted for 29 years and were only replaced by porcelain tiles from Tile Africa in 2008.

our promise
our purpose

Our History


Our Purpose

Our Commitment

We are committed to our people and we recognise our people as our most important asset. We therefore align our human resource management initiatives and practices with our business strategy in order to ensure alignment of objectives and actions as well as enhanced productivity and optimal performance.
We are committed to be an employer of choice. In this respect our commitment to our people is evidenced through:

  • People development
  • A strategy of “promoting from within”
  • A sound performance management process that enables people to grow and develop
  • Sound and equitable HR practices
  • Specific employee assistance schemes

People Development

  • Tile Africa invests at least 1% of its annual payroll in training and development initiatives, ranging from management development to Adult literacy programmes (ABET)
  • The company is registered with the W&R SETA and complies with skills legislation requirements
  • All Training and Development initiatives are in line with the business strategy and values
  • We believe our people have the passion and motivation to help the company reach its full potential

Our Promise

  • Quality:
    We aim to provide products of the highest quality to ensure that our customers have peace of mind on every purchase they make from us.
    To this end we are proud suppliers of locally made Johnson Tiles which meet or exceed all local and international specifications on quality.
    This is backed up by the market leaders in tiling installation, TAL, and our trained staff will assist in ensuring that the whole installation is a complete success. Our range of imported tiles and bathrooms are selected with the utmost care, and is subjected to rigorous quality inspections. Many of our ranges are made exclusively for Tile Africa.
  • Range:
    We have a range of which we are justifiably proud. Whether you are looking for local or imported; floor or wall tiles; ceramic, polished or glazed porcelain; or natural stone and slate, we have it.
    Our bathroom range covers every style and a variety of prices, so whether you have a small bathroom project on a tight budget, or a larger space with specific ideas, we have what you are looking for.
    Our taps and accessories ranges are sourced from the best local and international brands available.
  • Inspiration:
    Our stores feature bathroom displays put together by expert designers.
    Come and view lifestyle displays where tiles, baths and taps have been selected to best demonstrate a range of options to give you a glimpse of your potential new home.
    View tile displays where they have been combined in a myriad of ways with mosaics, borders, glass and natural stone to give you fresh new ideas for your own home.
    Our Design Advisors are inspired to help you put together the look that you are after, and if you don’t yet know what that look is, a walk around our store will offer all the ingredients and inspiration for your own unique solution.
  • Service:
    Our staff are carefully selected for their passion to give you not just good service, but outstanding service.
    They are fully trained in technical knowledge on the products in store, and can answer all your questions, and advise you on the best product for your particular job. Tiling and renovating can be challenging, and the choices difficult.
    Our Design Advisors are there to guide you, inform you and make sure that the result is beautiful, within your budget, and beyond your expectations.

Come into store and experience for yourself the warm welcome of the Tile Africa promise

Our home is your home

Our Mission, Vision & Values

  • Mission:
    To deliver fashionable tiles and bathroom ware solutions that our customers value.
  • Vision:
    To enchant our customers by providing a superior customer experience.
  • Values:
    • We act with integrity and our actions are ethical and equitable.
    • We focus on building great customer experiences.
    • We forge strong relationships with customers, with each other and with suppliers.
    • We encourage and support innovation.
    • We react quickly & decisively to changes and challenges.
    • We work to benchmark practices.
    • We value, encourage and reward the talent, hard work and loyalty of our staff.